The Only National Awards For Non-Medical / Non-Clinical NHS Staff & Volunteers


Award Category:

Corporate Services

Individual or Team Nomination?


Qualifying Qualities

In these challenging times, nominators were asked to show how the nominee had demonstrated the following qualities:

  • Exceptional work ethic - going above and beyond their job description, especially in the past 12 months.
  • Outstanding achievement/s in work or outside of the organisation where relevant.
  • Drive for innovation and proactive leadership in these challenging times.
  • High level of interpersonal skills, such as kindness, empathy, loyalty and thoughtfulness to staff and patients.
  • A resilience considering Covid to their role and to the health and wellbeing of their colleagues.

Nominators Answer

Nominee's story :

During the period of 2022/23, Graphic Designer & Film Specialist Jayde Melling embarked on a project to re-brand the whole look and feel of the Trust. The previous branding had been in place for over 10 years, since the Trust’s inception, and the task allocated to Jayde was to produce both meaningful and outstanding new branding that resonated with our colleagues and make Bridgewater truly stand out amongst our peers across the NHS in the North West and beyond. Working with the team, and before any draft designs were put together, Jayde asked that she had protected time to go deep into design theory, based on national NHS Guidelines. She explained to the team how passionate she was about researching design theory and how this could be incorporated into the branding. Jayde said that she felt empowered by the team in being given this protected time. As the project developed, she presented the six colours, all from the NHS colour palette and explained why each of the colours were chosen using her design theory. With her eye on our PEOPLE values, she said that each colour would be aligned to one of our values in a future redesign project of the values themselves and how each could be matched up to display each value. From here, Jayde started to produce a number of mock-up designs and how these colours could be used widely across the Trust in every template we use and how the dark blue background used recent designs for our ‘Thank You’ branding during the pandemic could form part of the overall project. She felt this already resonated deeply with staff, and was therefore person centred, following that exceptionally challenging period for us all and how that colour already felt of the fabric of Trust. Once the design was finalised and presented to our Executive Team for approval, the compliments came rushing in for her work on the new-look branding. Following this glowing approval, Jayde moved on to creating all of our new suite of Bridgewater templates to really embed this across every part of the Trust. One of these templates is a Microsoft Teams background. The background alone has received many compliments from external partners and has given the Bridgewater a truly professional look on external calls. Another of the these templates was a PowerPoint presentation template. Teams and Services have fed back to our Communications and Engagement team how professional they feel we look when they have presented at external events and how we really stand out amongst other organisations. Jayde’s final tasks on the project was to produce a Brand Guideline document to provide all of our #TeamBridgewater colleagues with the guidance they need to ensure our new brand identity was used correctly and appropriately. This document is a dazzling piece of work by itself, and coupled with the outstanding nature of the overall project, is the reason I wish to nominate Jayde for our ‘Non-Clinical Employee of the Year’ award.

Supporting Documents

Please click on the documents below to view the supporting documents.

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